The Trevethan Story

1929

Norman Trevethan creates a ‘bathtub’ gin, the original Trevethan Gin recipe, whilst working as a Chauffeur for the Port Eliot Estate in Cornwall.

A black and white picture of Norman Trevethan,  chauffeur for the Port Eliot Estate, in the 1920s wearing vintage clothing and a hat from that period of time standing next to an old motorcycle, outdoors with trees and a fence in the background.

1929

2013

John Hall and Rob Cuffe (Norman’s grandson) decide to resurrect the Trevethan gin recipe – development begins.

Master Distiller John Hall and Robert Cuffe (grandson of Norman standing outdoors together holding the first bottle of Trevethan Gin together, smiling. They are dressed in jackets and are standing in front of Pentillie Castle in Cornwall.

2013

2015

John elevates Norman’s bathtub recipe to a classic London Dry distilled gin, and it is released to the UK market featuring a bottle and label design echoing its 1920’s heritage.

A clear glass bottle of Trevethan Cornish Gin with a blue and gold label, gold cap, and clear liquid which is gin inside.

2015

2016

Trevethan Distillery receives its first IWSC Silver Medal for their Original Dry Gin.

Copper water spout on Trevethans copper alembic still with a steady stream of gin flowing into a white container, with stacked bricks in the background.
IWSC Silver 2016 award badge from the International Wine & Spirit Competition awarded to Trevethan 1929 Original Dry Gin.

2016

2017

Trevethan Distillery receives IWSC Silver Medal for their Original Dry Gin.

Trevethan is the first independent craft distillery to be launched into Waitrose

Storefront of Waitrose & Partners grocery store with large glass windows and visible interior lighting and products - in celebration of Trevethan Gin being listed in Waitrose & Partners nationally.

2017

2018

Trevethan receives IWSC Silver medals for their Original 1929 London Dry Gin and their Chauffeurs Reserve Navy Strength.

A bottle of Trevethan Chauffeurs Reserve Gin with a glass of gin and tonic garnished with a slice of grapefruit and mint, on a wooden surface in front of a vintage Bentley in Cornwall.
IWSC Silver 2018 award badge for outstanding wine and spirit, with judges' score of 86-89.9 awarded to Trevethan Gin.

2018

2019

Trevethan receives IWSC Silver Medal for their Original Dry Gin.

Silver medal with the IWSC logo and text 'IWSC SILVER,' website 'iwsc.net,' and the year '2019' awarded to Trevethan Gin.
A bottle of Trevethan 1929 Original Dry Cornish gin and a G&T glass of gin with ice, a lemon slice, and a sprig of rosemary on a marble surface.

2019

2020

Trevethan receives IWSC Silver Medal for their Original Dry Gin.

A flat lay of a table with a bottle of Trevethan Original 1929 Dry Gin, tonic water, a small succulent plant, an orange, a sprig of rosemary, and a bottle of herbal bitters on a striped cloth on a wooden surface.
Silver medal with IWSC SILVER, IWSC.net, and 2020 printed on it awarded to Trevethan Gin.

2020

2021

Trevethan receives its first IWSC Gold Medal for their Original Dry Gin and are name the IWSC’s UK Gin Distillery of the Year for their combined performance across the gin categories.

Gold medal with IWSC Gold logo and text, including website iwsc.net and year 2021 awarded to Trevethan Gin.
MAster distiller John Hall smiling while working with distillation apparatus at Trevethan Distillery in Cornwall.
Gold medal for IWSC with '95 pts' and website IWSC.net, dated 2021 awarded to Trevethan Gin.

2021

2022

Trevethan receives an IWSC Gold Outstanding Medal for their Original Dry Gin and are a finalist in the UK Gin Distillery of the Year award.

Trevethan’s new shape bottle is launched. Produced in the UK and using 30% less glass.

Trevethan expand their listing with Waitrose across the whole of the UK.

A clear glass bottle of Trevethan Original 1929 Cornish Dry Gin with a blue and gold cap, placed on a white surface against an orange background.
A gold medal with text reading 'IWSC EST. 1969', 'GOLD', and 'OUTSTANDING' awarded to Trevethan Original 1929 Dry Gin in 2022.

2022

2023

Trevethan welcome new investment for international growth and brand development.

Trevethan launch in the US and Europe

A bottle of Trevethan Original 1929 Dry Gin placed in water mimicking the movement of liquid as a textured background, with a gold and black IWSC Gold Outstanding award sticker on the label.

2023

2024

Johns pioneering journey continues, redefining how gin should be made leads to an exciting new product to be launched at the end of the year. Watch this space, the best is yet to come...

A clear glass bottle of Trevethan Original 1929 Dry gin with a blue and gold label and a matching blue cap, placed against a dark background.
Gold medal for the World Spirits Competition in San Francisco, 2024 awarded to Trevethan Original 1929 Dry Gin.

2024

Trevethan icon of a griffin with a patterned gold circular border from the Trevethan family coat of arms.
Master Distiller John Hall pouring juniper berries into a metal bucker ready to add to Trevethan's copper alembic still ready for the distillation process.

It’s 1929, Trevethan’s pioneering journey starts here.

The story of Trevethan started in South East Cornwall, in 1929. Norman Trevethan epitomised an inventive and resourceful rural personality. Born in 1906 in Tideford, Cornwall, into a traditional Cornish family, at a time when the true essence of craft stemmed from the ingenuity and creativity of rural communities who would recreate products that were only readily available to those in large cities. In his early career Norman was chauffeur to Earl and Lady St Germans of the Port Elliot Estate who he regularly drove to high society events in what was then ‘Roaring Twenties London.’ It was during this heavily influential time, when gin cocktails were the at height of fashion that Norman decided a Trevethan family recipe for Gin needed to be created.

It was traditional in Cornwall to celebrate the changing of the seasons with home brewed alcohol, preserves and pickles from the bounty of home grown and hedgerow produce, using family recipes which had been passed down the generations. Parsnip wine, blackberry and elderberry wine, marrow rum, plum brandy and sloe gin were common. So, with an amalgam of skills and knowledge that had grown out of Norman’s experience of country brewing crafts the original Trevethan Gin recipe which was the essence of the Cornish hedgerows was born. The same pioneering spirit continues at Trevethan today. While modern technology and equipment helps, the skill, innovation, craftsmanship that goes into making Trevethan’s world class gin, is imperative.


A bottle of Trevethan Original 1929 Dry Gin on a bar counter with two people holding glasses in the background, smiling and conversing.

Trevethan was founded on two principles: honour the past, then make it better.

While working together in 2013, Norman’s grandson Robert Cuffe, an engineer, would talk fondly of his late grandfathers love of craft brewing, in particular a family recipe for a bathtub gin with his friend John Hall, a chemist. Prior to this, John already had a keen interest in distilled spirits, in particular whisky, and had started a personal journey over the previous few years visiting distilleries and educating himself as a hobby with any free time he had. He was fascinated with the complexities of whisky’s origins, grain types, distillation techniques and ageing process and was determined to understand and aspired to truly appreciate the drink not just for its scientific aspects but for its complex sensory elements too. However, there was a period of learning before he finally developed the skills, palate and craftmanship he needed. John looked at those who enjoyed whiskey, enhancing the moment they were in, he wanted to know what they knew, he saw these connoisseurs and knew that was the culture he wanted to be part of, that was him. Over this time, what John was witnessing was the very early days of the craft drinks movement which would soon start to unfold, so when the discussion with Rob arose, John could not resist the opportunity to dust off his old lab coat and recreate the gin recipe that had been lost to the world for over 70 years. He would spend the next few months listening to Rob and his family’s memories of Norman’s bathtub gin creation and the botanicals the family would hand pick. Two ingredients that were always mentioned were the picking of prickly gorse and the sweet aromas of elderflower from Cornish hedgerows.

Over the next 18 months John would produce 30 iterations of Norman’s recipe until it was finally elevated to a not just a “bath tub” gin but what we now know is a World leading London Dry Gin. However, that didn’t go without its challenges. When the quantities were scaled up to produce a larger volume of gin, the mouth feel from the gorse flower oil had changed, back to the drawing board. With the addition of vanilla, the recipe was now perfected ready for the arrival Trevethan’s first Copper-Alembic still. The tradition goes that the Master Distiller has naming rights over any new still, but they name them after an important Woman in their life. So the first Trevethan still was name Doris after John’s Grandmother.


Copper distillation apparatus with a large round pot, connected to a tall copper column, sitting on bricks against a beige wall at Trevethan Distillery in Cornwall.
Hands holding yellow and white flowers in a natural setting, with a basket in the background. The flowers are gorse and elderflower which are being hand picked and feature as 2 of the 10 botanicals used in distilling Trevethan Original 1929 Dry Gin.

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